Why two labels
The EU-Ecolabel and the Nordic Ecolabel are not two competing brands. But why are there two?
While the goal and environmental standards are virtually identical for the EU-Ecolabel and the Nordic Ecolabel, one covers the European market the other covers the Nordics.
When the EU Commission established the EU-Ecolabel in 1992 the ambition was to develop a label that could bring together all national and regional eco-labels. Including the Nordic Ecolabel, which was established by the Nordic Council of Ministers in 1989.
There are several reasons why the two labels still live side by side. For example, more product groups can be labelled with the Nordic Ecolabel than with the EU-Ecolabel.
Consumer or purchaser?
As a consumer or purchaser, you do not have to spend time finding the difference between the EU-Ecolabel and the Nordic Ecolabel. Both labels make it easy to make an environmentally friendly choice.
Choosing between the EU-Ecolabel and the Nordic Ecolabel may depend on where your major market is - in all of Europe or in Scandinavia. Consumers in Scandinavia are most familiar with the Nordic Ecolabel and vice versa. Of course you can also choose to apply for both labels.