Marketing with the Nordic Swan Ecolabel and EU Ecolabel

Use the Nordic Swan Ecolabel or EU Ecolabel actively to get the most out of your certification. On this page you will find guidelines with basic rules and inspiration for use in different marketing materials as well as graphical guidelines for use on products.

Logo and guidelines for labelling and marketing
 
 Guidelines for brug af Svanemærket i markedsføringsmaterialer

Nordic Swan Ecolabel - marketing guidelines for certified products and services

In our marketing guidelines, you can read about general rules and basic principle for using the Nordic Swan Ecolabel when promoting your certified product or service. You will also find illustrations and instructions on how to use the Nordic Swan Ecolabel on several types of marketing materials – as well as inspirational examples.

There are two marketing guidelines: One for marketing of certified products and one for marketing of services.

 

Nordic Swan Ecolabel - logo and graphical guidelines for product labelling and services description

Nordic Swan Ecolabel - logo and graphical guidelines for product labelling and services description

In our graphical guidelines for the Nordic Swan Ecolabel, you will find detailed information about how to use the mark on product labelling and in service descriptions. Here you can also find and download the international versions of the mark to be used on products, services, liquid packaging or in printed matters.

Graphical guidelines – for use of the Nordic Swan Ecolabel on product and services

Logo packages

 Logo Guidelines for EU-Blomsten

EU Ecolabel – logo and graphical guideline

Find guideline and various versions of the EU Ecolabel mark to be used on certified products, services, printed matters, campsites or tourist accommodation.

Please contact us if you have questions about the use of the mark.

Graphical guidelines – for use of the EU Ecolabel

Logo packages


Who can use the Nordic Swan Ecolabel and EU Ecolabel?

Certificate holders and brand owners

The Nordic Swan Ecolabel and the EU Ecolabel can be applied on certified products and used in marketing of products and services that are covered by a Nordic Swan Ecolabel or EU-Ecolabel certification. On products, the mark must always be accompanied by a unique license number.

Retailers

Retailers can use the Nordic Swan Ecolabel or the EU Ecolabel to promote ecolabelled products in store and in marketing materials such as trade papers, brochures, catalogues, webshops etc. Please note that the Nordic Swan Ecolabel and the EU Ecolabel can only be used for products with a valid certification.

Press, research and students

If you are working with media, studying or work for other public organisations, you may use the Nordic Swan Ecolabel and the EU Ecolabel in articles or reports which mention ecolabelling in general or specific ecolabelled products or services.


Nordic Swan Ecolabel - marketing guidelines for certified products and services

In our marketing guidelines, you can read about general rules and basic principle for using the Nordic Swan Ecolabel when promoting your certified product or service. You will also find illustrations and instructions on how to use the Nordic Swan Ecolabel on several types of marketing materials – as well as inspirational examples.

There are two marketing guidelines: One for marketing of certified products and one for marketing of services.

  • Guidelines for using the Nordic Swan Ecolabel in marketing materials for certified products.
  • Guidelines for using the Nordic Swan Ecolabel in marketing materials for certified services.