Marketing with the Nordic Swan Ecolabel and the EU ecolabel

Use the Nordic Swan Ecolabel or EU Ecolabel actively to get the most out of your certification. On this page you will find guidelines with basic rules and inspiration for use in different marketing materials as well as graphical guidelines for use on products.


Who can use the Nordic Swan Ecolabel and EU Ecolabel?

Certificate holders and brand owners

The Nordic Swan Ecolabel and the EU Ecolabel can be applied on certified products and used in marketing of products and services that are covered by a Nordic Swan Ecolabel or EU-Ecolabel certification. On products, the mark must always be accompanied by a unique license number.

Retailers

Retailers can use the Nordic Swan Ecolabel or the EU Ecolabel to promote ecolabelled products in store and in marketing materials such as trade papers, brochures, catalogues, webshops etc. Please note that the Nordic Swan Ecolabel and the EU Ecolabel can only be used for products with a valid certification.

Press, research and students

If you are working with media, studying or work for other public organisations, you may use the Nordic Swan Ecolabel and the EU Ecolabel in articles or reports which mention ecolabelling in general or specific ecolabelled products or services.