Marketing - Nordic Swan Ecolabel

Use the Nordic Swan Ecolabel actively to get the most out of your certification. On this page you will find guidelines with basic rules and inspiration for use in different marketing materials as well as graphical guidelines for use on products.

Logo and guidelines for labelling and marketing
 
 Guidelines for brug af Svanemærket i markedsføringsmaterialer

Nordic Swan Ecolabel - marketing guidelines for certified products and services

In our marketing guidelines, you can read about general rules and basic principle for using the Nordic Swan Ecolabel when promoting your certified product or service. You will also find illustrations and instructions on how to use the Nordic Swan Ecolabel on several types of marketing materials – as well as inspirational examples.

There are two marketing guidelines: One for marketing of certified products and one for marketing of services.

 

Nordic Swan Ecolabel - logo and graphical guidelines for product labelling and services description

Nordic Swan Ecolabel - logo and graphical guidelines for product labelling and services description

In our graphical guidelines for the Nordic Swan Ecolabel, you will find detailed information about how to use the mark on product labelling and in service descriptions. Here you can also find and download the international versions of the mark to be used on products, services, liquid packaging or in printed matters.

Graphical guidelines – for use of the Nordic Swan Ecolabel on product and services

nordic swan ecolabel  Logo materials - Nordic Swan Ecolabel



Logo materials
General guidelines

Before you use the Nordic Swan Ecolabel, we recommend that you read the general guidelines for Nordic Ecolabelling, including rules for use in marketing (items 7 & 8) - as well as the Consumer Ombudsman's guidelines on green marketing